RideNow is a Cyprus-based carsharing company offering free-floating car rental services. Founded in 2019, the company focuses on providing safe, convenient, and affordable transportation. With a mission to make urban mobility more accessible and environmentally friendly, RideNow serves over 65,000 registered users, including more than 8,000 active users monthly.

The Challenge

Before implementing Sumsub, RideNow relied on manual user verification processes, which were slow, resource-intensive, and prone to errors. This approach led to high operational costs, frequent document verification mistakes, and lengthy processing times.

To address these issues and meet evolving regulatory requirements, RideNow sought an automated verification solution that met the following criteria:

• Full automation of the verification process to reduce manual workload
• Flexibility to adapt workflows for different regional regulations
• Support for multiple languages and document types
• High speed and reliable technology

Why Sumsub?

RideNow chose Sumsub based on a strong recommendation from their technology partner, CT Mobility, who uses Sumsub across many other projects.

The following features stood out to RideNow:

1. Fast document verification, ensuring smooth and efficient user experience
2. Intuitive interface, making it easy for both the compliance team and users
3. Support for multiple languages and wide document coverage, meeting the diverse needs of the company’’s growing user base
4. Automatic rejection function, saving time by instantly flagging incomplete or invalid submissions

The Solution

With Sumsub, Ride has transitioned to a fully automated verification process. Users now upload their documents through the app, and Sumsub processes them in 30 seconds.

RideNow uses the following Sumsub’s products:

• ID Verification
• Liveness and Known Face Search
• AML Screening

Implementation

RideNow opted for API integration due to its flexibility, allowing the company to tailor the verification process to its specific needs. With Sumsub’s support, the integration process, including thorough testing, was smooth and completed within two weeks.

The Results

Since integrating Sumsub, RideNow has reduced verification time to 30 seconds, increased the pass rate by 25%, and significantly lowered operating costs through automated verification processes.

Peter Pavlenko

Co-Founder and Product & Marketing Lead at RideNow

We reduced document verification costs and improved team efficiency. This had a positive impact on user experience and revenue. Beyond this, we also gained confidence in the security of operations and the ability to scale into new regions.

Future Plans

RideNow aims to expand its fleet and service area across Cyprus, ensuring residents in every neighborhood have convenient access to their carsharing platform. The company is also working on a new application and is planning to integrate Sumsub’s registration interface, further enhancing the user experience.