Ideal Baltic, operating under the Avis Budget Group, is a key player in the Baltic car rental and leasing market. The company serves customers across Estonia, Latvia, and Lithuania, offering both short term rentals and leasing options. Founded in 1990 as AS Ideal in Tallinn, the company has grown into a leading provider in the region. Headquartered in Estonia, Ideal Baltic is committed to making car rental and leasing easy and accessible for all.

The Challenge

Ideal Baltic wanted to automate the verification process for its car sharing service, Avis Now, to improve the customer experience. Unlike traditional car rentals, Avis Now offers a fully automated rental experience through the MyAvis Baltics app, allowing customers to access services that range from 30-minute rentals to five-year leases.

When selecting a provider, Ideal Baltic prioritized document verification, response times, flexible billing plans, and services crucial to its business needs. Sumsub met all the requirements, making it the ideal partner for automating the verification process.

Why Sumsub?

Merilyn Isok

Business Development Manager at Ideal Baltic OÜ

One factor that influenced our decision to choose Sumsub over other verification solutions was the ability to check driver’s license validity through local DMVs. This is a unique feature that competitors could not offer us and has been really useful for our carsharing business.

The Solution

To use the Avis Now car sharing service, users need to download the MyAvis Baltics mobile app, register an account, add a payment card, and complete the verification process––all takes just a few minutes. 

The company uses the following Sumsub products:

• ID Verification
• Known Face Search
• Liveness Check and Face Match
• Ongoing ID Document Monitoring

Implementation

The onboarding process was smooth and efficient, taking just 3 weeks. Ideal Baltic first tested the system using Sumsub’s Sandbox feature, before integrating the products through API into its MyAvis Baltics mobile app and Avis Back Office system. The Sumsub Dashboard has proven to be user-friendly, providing a clear overview of applicants.

The Results

With Sumsub, verification time has been reduced to just 6 seconds, with the approval rate increasing to 89%.

Merilyn Isok

Business Development Manager at Ideal Baltic OÜ

Since integrating Sumsub, we’ve received positive feedback from our users about the quick signup process and verification time. It takes only a couple of minutes from downloading the app to booking a rental car.

Future Plans

Ideal Baltic is currently investing in IT and digitalization, with plans for new product launches in the near future. Sumsub will continue to be a key partner for optimizing business processes and driving innovation in the car rental market.