Cookie Policy

About the Cookie Policy

When you visit the Sum and Substance Ltd. (hereinafter – SumSub) website (sumsub.com), we automatically collect certain data using cookies, web beacons, tracking pixels, and other tracking technologies. This Cookie Policy details the tracking technologies we use and why we use them.

What are cookies? 

Cookies are small text files that assign a unique and temporary identifier to your device when you visit our website. Upon any following visits, your browser provides this identifier—your “cookies”—to our website.

Why does SumSub use cookies?

We use cookies to store your preferences and settings, enable you to sign in, personalise content and ads, combat fraud, and analyze traffic, among other legitimate purposes. Accordingly, cookies help us improve user experience and understand how our website is being used. You can enable or disable optional cookies as desired. 

What types of cookies does SumSub use?

Necessary cookies: we use these by default, as they enable you to navigate our website and use its features. Without required cookies, our website cannot function properly. Therefore, this is the only type of cookie that cannot be disabled. Please note that required cookies do not collect any information that can be used to identify you. 

Advertisement cookies: These collect information about your online activity over time in order to personalize advertisements—allowing us to limit how often you see our ads and measure the effectiveness of our marketing campaigns. 

Performance/functionality cookies: These collect information about how you use our website and its features and are used to enhance the performance and functionality of our website. If you choose to disable these cookies, certain functionality, such as video, may become unavailable; or, you may be required to enter login credentials each time you visit our website.  

Analytics cookies: These gather data on how you interact with our website. They show us which pages are visited most frequently and help detect any difficulties you may have while using our website.

Our Cookies: These are “first-party cookies” that allow the features and functionality of our website to work properly. You can manually disable some of these in your browser, but this may impact your experience with our website.

Third-Party Cookies: These may be placed on your device when you visit our website through third-parties that use our services. Third-parties may track you or gather data using these cookies. You can manually disable them in your browser. SumSub is not responsible for third-party cookies.

How long does SumSub keep my cookies?

The storage period may vary based on cookie-type and your cookie preferences. The table below indicates the retention period for each file.

Where can I find descriptions of each cookie we use?

The table below describes all the cookies we use. It includes the name, type, and retention period of each cookie-type as well as a description of the purpose of each file.

CookieTypeDurationDescription
Necessary cookies
CONSENTfirst party16 years 10 months 21 days 9 hoursThe cookie is set by the GDPR Cookie Consent WordPress plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
cookielawinfo-checkbox-analyticsfirst party11 months 29 days 23 hours 59 minutesThis cookies is set by the GDPR Cookie Consent WordPress Plugin and is used store user consent for cookies under the ''Analytics'' category.
cookielawinfo-checkbox-functionalfirst party11 months 29 days 23 hours 59 minutesThis cookies is set by the GDPR Cookie Consent WordPress Plugin and is used store user consent for cookies under the ''Functionality'' category.
cookielawinfo-checkbox-advertisementfirst party11 months 29 days 23 hours 59 minutesThis cookies is set by the GDPR Cookie Consent WordPress Plugin and is used store user consent for cookies under the ''Advertisement'' category.
viewed_cookie_policyfirst party11 monthsThe cookie is set by the GDPR Cookie Consent WordPress plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
cookielawinfo-checkbox-non-necessaryfirst party11 monthsThis cookie is set by the GDPR Cookie Consent WordPress plugin and is used to store user consent for the cookies in the "Non Necessary" cateogry.
test_cookiefirst party11 monthsThis cookie is set by us to provide a better user experience on our website.
__cfduidthird party29 days 23 hours 59 minutesThe cookie is used by cloud distribution network service CloudFlare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
test_variantsfirst party6 months 16 days 23 hours 59 minutesThis cookie is set by us to provide a better user experience on our website.
Analytics cookies
mktz_persistent_ groupthird party1 yearThis cookie is set by Omniconvert and used to store the RFM group of a user when the website user is authenticated on the website, so we can know the RFM group of the user in subsequent unauthenticated visits. RFM analysis is a marketing technique used to quantitatively rank and group website users based on the recency, frequency and monetary total of their transactions to identify the best-performing groups.
mktz_storagethird party1 yearThis cookie is set by Omniconvert and used to store additional information, needed within website content test of user's experience of the website and its content such as: - If a user interacted with a test - If the user used scroll in the viewed page - If the user used the search bar, etc.
mktz_abthird party1 yearThis cookie is set by Omniconvert and saves the viewed variation for each web content test of the user's experience of the website and its content viewed by the user, in order to display the user the same variation all the time.
mktz_interactionthird party1 yearThis cookie is set by Omniconvert and saves if a lead was collected by an Overlay. An Overlay is a pop-up window that offers users to share their email address, phone number, first name, or any other information. Users could refuse to share any mentioned information by clicking the corresponding button or closing the window.
mktz_surveythird party1 yearThis cookie is set by Omniconvert and stores the status of the survey offered to the user on the web page: completed/rejected/remind me later.
mktz_clientthird party1 yearThis cookie is set by Omniconvert and stores the following info about the customer: - If it’s a new or returning user - User ID (Generated) - Session ID (Generated) - Total number of pages viewed in the current session - Total number of sessions - URL and type of referrer - date and time of the first/ last visit - Viewed tests in the current session - UTM parameters from the URL that started the session (if any)
mktz_optoutthird party1 yearThis cookie is set by Omniconvert and stores the user’s choice to not participate in any website test of the user's experience of the website and its content.
mktz_sessthird party10 hoursThis cookie is set by Omniconvert and stores the Session ID of the user. Session ID is a unique identifier of the current session of the user.
mktz_temp_*third party10 hoursThis cookie is set by Omniconvert and used to save the fact of the view of a test of user's experience of the website and its content that might be affected by frequency limitations (i.e once per session view limitation).
mktz_engagementthird party1 hourThis cookie is set by Omniconvert and used to store the time when a website content test of user's experience of the website and its content that follows the result of such test was viewed, in order to determine the time passed since the test was viewed and the number of pages viewed in the meantime by the user.
_mktz_enabledthird party1 secondThis cookie is set by Omniconvert and used to determine if the user has active cookies in the browser. It’s set only to be read immediately, checking this way if the cookie enablement was successful.
_io_ht_rthird party1 dayThis cookie is set by IO Technologies. The purpose of this cookie is to store either 0 or 1 for headline tests, which makes it possible to change visible titles on the main page of our website for different visitors. We need this to measure which headlines are better suited for our content and more attractive to visitors.
__io_nav_statethird party15 minutesThis cookie is set by IO Technologies. The purpose of this cookie is to compute recirculation which means it stores URLs of the previous and current pages on our website.
__io_dthird party15 minutesThis cookie is set by IO Technologies. The purpose of this cookie is to store quantitative information about pages visited by unique visitors. It increments on 1 for each new page a visitor opens.
__io_subscription_urlthird party30 daysThese two cookies are set by IO Technologies. The purpose of these cookies is to identify if a website has subscriptions and paid content and measure the parameters of such content for the Paywall report.ana
__io_subscription_sourcethird party30 daysThese two cookies are set by IO Technologies. The purpose of these cookies is to identify if a website has subscriptions and paid content and measure the parameters of such content for the Paywall report.
__io_pr_utm_campaignthird party1 yearThis cookie is set by IO Technologies. The purpose of this cookie is to identify pages that were reviewed by unique visitors.a
__io_rhird party1 yearThese two cookies are set by IO Technologies. The purpose of these cookies is to identify a webpage from which visitors were redirected to our website. This is a string parameter. For example, you might be redirected to our website from google.com.
__io_first_sourcethird party1 yearThese two cookies are set by IO Technologies. The purpose of these cookies is to identify a webpage from which visitors were redirected to our website. This is a string parameter. For example, you might be redirected to our website from google.com.
__io_uhthird partyend Of The DayThis cookie is set by IO Technologies. The purpose of this cookie is holding of unique visitors. This is a boolean parameter that can be either 0 or 1. Defines whether the existing project is a part of a holding.
__io_lvthird party1 yearThis cookie is set by IO Technologies. The purpose of this cookie is to identify a period of time for which unique visitors use our website. This is a timestamp parameter - a sequence of characters or encoded information identifying when a certain event occurred, usually giving the date and time of day - for example, 1573739935662.
_io_session_idthird party30 minutesThis cookie is set by IO Technologies as a unique random identifier. The purpose of this cookie is to count sessions of unique visitors.
__iothird party1 yearThis cookie is set by IO Technologies as a unique random identifier. The purpose of this cookie is to count unique visitors per period of time in content performance measurement reports.
_ym_metrika_enabled_51829019third party59 minutesThis cookie is set by Yandex.Metrica to check if tracking is available.
_opt_expidthird partypastThis cookie is set by Google Optimize and is used to identify if a user is in an experiment on enhancing user experience.
_gaexp_rcthird partypastThis cookie is set by Google Analytics and is used to determine a user's inclusion in an experiment and the expiry of experiments that a user has been included in.
_gaexpthird party1 months 25 days 5 hours 39 minutesThis cookie is set by Google Analytics and is used to determine a user's inclusion in an experiment and the expiry of experiments that a user has been included in.
pvc_visits[0]first party23 hours 59 minutesThis cookie is created by us and is used as a viewcounter in order to prevent repeat views of a post by a visitor.
_ym_metrika_enabledthird party59 minutesThis cookie is set by Yandex.Metrica and is used to track pageviews.
vuidthird party1 years 11 months 28 days 23 hours 59 minutesThis cookie is set by Vimeo and is used to collect tracking information and set a unique ID to videos embedded on our website.
_ym_visorcthird party29 minutesThis cookie is set by Yandex.Metrica and is used to track pageviews.
GPSthird party29 minutesThis cookie is set by Youtube and is used for registering a unique ID for tracking users based on their geographic location.
tthird party2 years 11 months 28 days 23 hours 59 minutesThis cookie is set by Dropbox and is used for the 'save to Dropbox' functionality.
yandexuidthird party11 months 29 days 23 hours 59 minutesThis cookie is set by Yandex.Metrica and is used to identify users. This cookie collects information about how visitors use our website which is used for internal analysis and site optimization.
ymexthird party11 months 29 days 23 hours 59 minutesThis cookie is set by Yandex.Metrica and is used to collect information about how visitors use the website.
_ym_visorc_51829019third party29 minutesThis cookie is set by Yandex and is used to track pageviews.
lisscthird party11 months 29 days 23 hours 59 minutesThis cookie is set by LinkedIn and is used for tracking embedded services and ensuring that the SameSite attribute is correct for all cookies in a browser.
gvcthird party4 years 11 months 28 days 23 hours 59 minutesThis cookie is set by Dropbox and is used for the 'save to Dropbox' functionality.
__Host-js_csrfthird party2 years 11 months 28 days 23 hours 59 minutesThis cookie is set by Dropbox and is used for the 'save to Dropbox' functionality.
uc_sessionthird partysessionThis cookie is set by Dropbox and is used for the 'save to Dropbox' functionality. This cookie stores user session IDs.
__Host-ssthird party2 years 11 months 28 days 23 hours 59 minutesThis cookie is set by Dropbox and is used for the 'save to Dropbox' functionality.
uniqthird party10 years 2 months 17 days 20 hours 8 minutesThis cookie is set by MetaQuotes Ltd and helps identify visitors. It is used for anonymous internal statistics about website use.
_ym_dthird party11 months 29 days 23 hours 59 minutesThis cookie is set by Yandex.Metrica is used to store the date of a user's first site session.
_uetsidthird party23 hours 59 minutesThis cookie is set by Google Tag Manager and is used to gather analytics on how visitors use a website. This information is used to compile reports and improve our website.
_ga_ZF910PGWRLthird party1 years 11 months 28 days 23 hours 59 minutesThis cookie is stored by Google Analytics and is used to store information on how visitors use a website and helps creating an analytics reports on website usage.
_gat_UA-79634211-1third party1 yearThis cookie is set by Google Analytics and is used to store information on how visitors use a website and helps create analytics reports on website usage in order to throttle the request rate.
_dc_gtm_UA-79634211-1third party1 yearThis cookie is set by Google Tag Manager and is used to store information on how visitors use a website and helps create analytics reports on website usage.
prism_649983765third party29 days 23 hours 59 minutesThis cookie is set by Active Campaign and is used to store information about how visitors use a website and helps create analytics reports about how the website is used.
Performance/functionality cookies
why-sumsub-2first party11 months 29 days 23 hours 59 minutesThis cookie is set by us to provide a better user experience on our website.
langfirst partysessionThis cookie is used to store the language preferences of a user in order to provide content in the user's preferred language when they visit our website.
bcookiethird party1 years 11 months 29 days 11 hours 37 minutesThis cookie is set by LinkedIn and is used to enable LinkedIn functionalities on a page.
lidcthird party23 hours 59 minutesThis cookie is set by LinkedIn and is used for routing in order to optimize data center selection.
localefirst party4 years 11 months 28 days 23 hours 59 minutesThis cookie is used to store the language preferences of a user in order to provide content in the user's preferred language when they visit our website.
Advertisement cookies
YSCthird partysessionThis cookie is set by Youtube and is used to track the views of embedded Youtube videos.
IDEthird party1 years 23 days 23 hours 59 minutesThis cookie is set by Google DoubleClick and is used to store information about how users interact with our website as well as any other advertisements prior to visiting our website. This is used to present users with ads that are relevant to them.
_fbpthird party2 months 28 days 23 hours 59 minutesThis cookie is set by Facebook and is used to deliver advertisements on Facebook or digital platforms powered by Facebook after visiting our website.
frthird party2 months 28 days 23 hours 59 minutesThe cookie is set by Facebook and is used to show advertisments relevant to users as well measure and improve advertisements. The cookie also tracks user behavior on sites that have Facebook Pixel or Facebook Social plugins.
bscookiethird party1 years 11 months 29 days 11 hours 37 minutesThis cookie is set by LinkedIn and is used to identify users' browser.
personalization_idthird party1 years 11 months 28 days 23 hours 59 minutesThis cookie is set by twitter.com and is used to integrate sharing features on Twitter. It also stores information about how visitors use our website for tracking and targeting.
VISITOR_INFO1_LIVEthird party5 months 26 days 23 hours 59 minutesThis cookie is set by Youtube and is used to track embedded Youtube videos.
MUIDthird party1 years 23 days 23 hours 59 minutesUsed by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize this unique identifier across many different Microsoft domains to enable user tracking.
_rdt_uuidthird party2 months 28 days 23 hours 59 minutesThis cookie is set by Reddit and is used for remarketing on reddit.com.
_uetvidthird party16 days 5 hours 59 minutesThis is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. This is a Microsoft cookie.