How Crassula Nurtured Growth With a Reliable and Secure KYC Partner
With Daria Dubinina, CEO and co-founder of Crassula
end-users of financial services built through Crassula’s platform
in transaction value
Crassula clients using Sumsub
Dozens of financial companies around the world launch their online banks and payment systems on Crassula’s platform. To help them set up user accounts faster while keeping in line with AML requirements, Crassula needed to find a good ally—one with valuable expertise and advanced technological capabilities.
Many of Crassula’s clients wanted Sumsub as their identity verification solution even before Daria Dubinina, CEO and co-founder of Crassula, started considering options. Daria ultimately decided on Sumsub after meeting one of the company’s founders at a business event in Europe.
“We met Jacob Sever at a fintech conference in the Netherlands. We exchanged a few ideas and our team had a chance to get a taste of Sumsub’s expertise. In the end, we were satisfied with the quality of communication and saw potential for further collaboration.”
CEO and co-founder of Crassula
Since partnering with Sumsub in 2019, Crassula has been able to meet the compliance and security needs of seven customers, improving the user experience for thousands.
“We were very happy with Sumsub from the start. The integration went quickly and effortlessly. Then, we saw how good the support was. If companies requested for, let’s say, ‘stronger security measures’ or ‘more in-depth reporting’, we would be sure that Sumsub already took care of it. Regulations are constantly changing, and in spite of this, Sumsub allows us to provide our clients with all of the additional functions that they request. For our clients especially, this is important.”
Greater conversion rates through quick onboarding
Sumsub ensured that KYC checks take about a minute, while KYB checks take just a few hours, rather than days. This has made verification more people-friendly, effortless, and convenient from an end-user standpoint.
Blindspot-free security against financial crime
Since Crassula’s larger financial clients had many concerns around vulnerability, Sumsub used biometric checks, behavioral pattern monitoring, graphic editor detection, suspicious chargeback detection, in addition to global database cross-referencing to help prevent any potential fraud.
Effective performance across devices
Crassula’s platform is largely used for building payment or banking apps, so they needed a solution to suit both mobile and desktop device options. Sumsub works on any device, which easily satisfies this requirement.
Sumsub helped Crassula grow by bringing unique expertise to the platform. Now there’s no more stress from the constant search for separate solutions, which are often unreliable.
“If we get a feature request from a client, Sumsub quickly delivers on the new functionality. If we want to take a step into a new, unknown market in Europe or Africa, Sumsub does the research to give us the best possible options, sharing their expertise on verification, fraud monitoring, and other relevant safety measures. There are no ticket systems, lengthy waiting lines, and other obstacles on the way to a productive response. We’re glad to be able to rely on Sumsub as we move ahead with our endeavors.”
Together with Sumsub’s expert take on compliance and conversion-boosting technology, Crassula has put together a perfect environment for building new financial products and achieving growth.