Automated KYB cuts venue onboarding from days to minutes while ensuring global compliance.
Sumsub today announced that Playtomic, the world's largest community of racket sports clubs and players, has implemented Sumsub’s automated business verification (KYB) solution. The integration dramatically accelerates partner club onboarding while setting a new standard for marketplace security.
Connecting thousands of clubs with millions of players worldwide, Playtomic required an agile onboarding solution that matches its rapid international growth. Sumsub’s automated KYB workflow validates business credentials, registry extracts, VAT certificates, and Articles of Association in minutes. For Playtomic, this transforms a traditionally manual review process into a frictionless operational standard while establishing a secure foundation for future Ultimate Beneficial Owner (UBO) compliance.
This technological leap enables platforms like Playtomic to protect thriving marketplaces amid an escalating threat environment. According to Sumsub’s Identity Fraud Report 2025-2026, complex fraud attempts surged 180% globally over the past year, underscoring the necessity for automated precision validation that safeguards networks without slowing commercial velocity.
"As marketplaces scale globally, verifying partner businesses should accelerate growth rather than constrain it," said Daniel Basilio Correa, Head of Non-Financial GTM, Sumsub Spain. "Our tailored KYB infrastructure turns compliance into a commercial advantage, empowering our clients to activate partner clubs faster, maximize conversion, and deliver total trust across every market they enter."
Now live across key European and international markets, Sumsub's automated verification framework allows Playtomic to onboard partner clubs seamlessly, directly inside HubSpot CRM. Key achievements and benefits realized include:
- Frictionless Venue Activation: Review times drop from days to minutes through Sumsub's high-accuracy automated OCR data extraction, allowing partner venues to go live and start generating booking revenue almost immediately.
- Zero-Code CRM Integration: Operations teams initiate and track verifications directly through automated links in HubSpot CRM, ensuring immediate responsiveness without internal workflow disruption.
- Localized Verification Workflows: Sumsub's dynamic workflows automatically adapt to specific regional legal requirements, ensuring frictionless market entry.
Following this initial deployment phase, Sumsub's verification framework will support Playtomic's expansion into additional global territories, with plans to transition into a fully automated API integration as the venue network scales.
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About Playtomic
Playtomic is the world's largest community of racket sports clubs and players. Through its app, users can search for and book padel, tennis or pickleball courts, connect with new players, find opponents, join groups and improve their game. Clubs use Playtomic's management software to run bookings, payments and their community.
With a vibrant and active community of racket sports fans, Playtomic is present in more than 66 countries and is used by more than 4.7 million players at over 6,500 partner clubs worldwide.
