Goldrush.co.za and Gbets.co.za are leading South African sports betting brands operating online and through a network of retail locations nationwide. They are part of The Goldrush Gaming Group, a diversified gaming organization with interests in sports betting, bingo, casinos, Limited Payout Machines (LPMs), and route operations.
Licensed by the Northern Cape and Western Cape Gambling Boards, the Group holds bookmaker licenses in six provinces and has expanded regionally into Lesotho and Mozambique. Founded in 1998, Goldrush Gaming Group is headquartered in Roodepoort, Gauteng, and backed by JSE-listed Goldrush Holdings. The brands serve gaming and sports betting enthusiasts seeking secure, engaging entertainment experiences.
The Challenge
Before partnering with Sumsub, Goldrush.co.za and Gbets.co.za managed customer verification manually, requiring users to submit a verified South African ID book or driver’s license alongside a liveness check. However, the process faced several challenges, including customer resistance to document submission and increased fraudulent accounts and fake IDs.
Verifying users’ identities manually also made detecting underage customers, deceased individuals, and falsified ID numbers difficult, adding risk to operations and slowing down critical user interactions.
These verification delays directly impacted the company’s bottom line. Fraudulent activities, such as bonus abuse through duplicate accounts, stifled compliance efforts and disrupted the companies’ ability to onboard and serve legitimate users effectively. To streamline operations, ensure compliance, and protect against fraud, Goldrush.co.za and Gbets.co.za recognized the need for a faster, more automated verification solution.
Why Sumsub?
Goldrush.co.za and Gbets.co.za chose Sumsub for its seamless and easy-to-implement verification solution, offering a comprehensive package that competitors couldn’t match.
As the brands continued to prioritize operational efficiency, security, and customer transparency, Sumsub’s modern and flexible platform stood out. The solution addressed key business needs, strengthening fraud prevention measures, simplifying user verification, and improving overall operational performance.
Jan Muller
Frontend Web Developer at Goldrush Gaming Group
Sumsub offered an attractive package that its competitors could not match – seamless and easy. We identified that Sumsub provided a modern and effective solution that would resolve lingering challenges, strengthen security, increase customer transparency, and deliver stronger operational outcomes.
The Solution
Goldrush.co.za and Gbets.co.za use the following Sumsub’s products:
When a customer requests a withdrawal, they are prompted to complete the verification process through Sumsub’s system before proceeding. Customers are guided through each step with clear instructions, ensuring a transparent and user-friendly experience.
In addition to South Africa, the companies serve South African users based in Zimbabwe, Malawi, Mozambique, Lesotho, and other countries across Southern Africa.
Since partnering with Sumsub, both brands have successfully transitioned from a manual, outdated system to a modern, automated solution. Efficiency has notably increased, and security measures have been significantly strengthened. In addition, agents no longer need to process each player’s verification, reducing manual workload and improving overall productivity.
Jan Muller
Frontend Web Developer at Goldrush Gaming Group
Thanks to our partnership with Sumsub, Goldrush.co.za and Gbets.co.za has switched from an outdated and less efficient system to a modern system that has notably increased efficiency and enhanced security.
Implementation
Sumsub’s verification solution was implemented in collaboration with a third-party provider, Sumsub’s partner, BetConstruct. Despite initial challenges coordinating across multiple teams, the first integration with Goldrush.co.za was successfully completed within three months. Building on the experience gained, the second integration with Gbets.co.za was completed almost instantly, demonstrating a much smoother and more efficient process the second time around.
The Results
Since implementing Sumsub, Goldrush.co.za and Gbets.co.za have significantly reduced verification times to 10 seconds, optimizing the onboarding experience for new customers and streamlining the overall customer journey.
Sumsub’s solution has also helped reduce operational costs, laid the foundation for future revenue growth, and improved the efficiency of internal teams.
Lucky Nkosi
Risk Manager at Goldrush Gaming Group
Sumsub has reduced our verification period tremendously, thereby optimizing our welcome customer journey. We are also confident that Sumsub will aid our business dramatically in reducing costs and raising revenue growth, as the positive results of operational efficiencies are already being seen.
Future Plans
Goldrush.co.za is preparing to expand internationally with the upcoming launch of BetNova.ca, a new sports betting platform for the Canadian market. Sumsub will play a critical role in supporting this expansion by ensuring that BetNova’s user verification processes are secure, efficient, and fully compliant from day one.