Betmaster is a global online sportsbook and casino brand offering many betting options, including football, ice hockey, cricket, basketball, tennis, and American football. With the Malta Gaming Authority license obtained in 2021, the company delivers a trusted gaming experience worldwide, featuring thousands of games from top industry providers.
The Challenge
As Betmaster’s user base grew and regulatory requirements tightened, a reliable verification solution became essential to maintain compliance across its operations. The company selected its provider based on several key criteria:
- Proven compliance with relevant laws and regulations
- Certifications validating industry standards adherence
- Alignment with Betmaster’s risk management framework
- Positive due diligence outcomes confirming provider reliability
- Strong industry reputation backed by media and expert recommendations
- Flexibility to adapt to evolving operational and compliance needs
Why Sumsub?
Anna Feltfebel
Compliance Manager at Betmaster
At Betmaster, we chose Sumsub for our verification because of their robust and scalable identity verification solutions, which ensure compliance with global regulatory standards. Their AI-powered system delivers fast, accurate verification, enhancing user experience while preventing fraud. This combination of efficiency, security, and reliable support makes them an ideal partner for our compliance needs.
Key features, such as liveness checks to prevent identity fraud and AML monitoring with daily watchlist re-checks, stood out to Betmaster. Sumsub’s extensive language support and broad adverse media dataset align perfectly with Betmaster’s global operations, enabling fast, user-friendly verification with minimal manual input.
The Solution
Betmaster uses the following Sumsub’s solutions:
- ID Verification
- Liveness & Face Match
- Proof of Address
- AML Screening
- Ongoing Monitoring
- Questionnaire
Anna Feltfebel
Compliance Manager at Betmaster
We are using the KYC solution for accurate identity verification and AML screening for PEP and Sanctions checks, as well as ongoing monitoring. These features tick all the regulatory boxes while being efficient and customer-friendly. Also, the simple set up of KYC flows allows the team to introduce automated processes decreasing manual workload.
Implementation
The integration process took around two weeks, from planning to full implementation. Using SDK method, Betmaster was able to directly integrate all features into their system without developing a separate user interface. Throughout the process, Sumsub’s customer support provided continuous assistance, ensuring a smooth and efficient implementation.
The Results
Since integrating Sumsub, Betmaster has achieved a verification time of just 0.6 seconds and boosted its pass rate to over 92%. The company also benefits from improved transparency with detailed reporting, a user-friendly interface, and real-time insights into pass rates and rejection reasons.
Future Plans
Betmaster aims to improve conversion rates with more efficient player onboarding, faster turnaround times, and higher customer satisfaction rates. As the company expands into new markets, Sumsub’s scalable solutions will play a key role in ensuring compliance and minimizing fraud.
Anna Feltfebel
Compliance Manager at Betmaster
We are planning to add more various workflows to streamline the platform’s functionality and focus on reducing manual workload.