Success stories

LGBTQ+ Community Payment System Streamlines Verification with Sumsub

  • Hugo Remi

    Hugo Remi


    CEO with 17 years of experience in the Financial Markets. Supervised by the Financial Conduct Authority of the United Kingdom (FCA) & FinTrac (Canada). Operating in the United Kingdom, the United States, Canada, Hong Kong and Ireland. Lecturer at University and StartUp owner. Former programmer.

  • 75.5%

    average approval rate

  • 69 sec

    median processing time

  • 5K

    users on board

Pridepay is a groundbreaking payment system catering to the unique needs and concerns of the LGBTQ+ community. Positioned as more than just a financial tool, Pridepay embodies a broader vision of inclusivity and community empowerment.

The Challenge

Pridepay recognized the importance of providing a seamless and secure onboarding experience for their users. They needed an efficient and accurate identity verification solution to comply with regulatory requirements and enhance user trust.

Before implementing Sumsub, Pridepay relied on manual verification processes, which were time-consuming and prone to errors. These challenges included delayed user onboarding, increased operational costs, and the risk of fraud slipping through the cracks.

Hugo Remi

Hugo Remi

CEO at Pridepay

We primarily focused on the United Kingdom and Europe during our search for a verification solution. Our goals included meeting strict regulatory requirements and ensuring a seamless user onboarding process in these regions.

Why Sumsub?

Pridepay chose Sumsub for several reasons:

  1. Sumsub offers a comprehensive identity verification solution that covers a wide range of document types and verification methods.
  2. The platform’s AI-driven capabilities and fraud detection algorithms enhance accuracy and security.
  3. Sumsub’s user-friendly interface and seamless integration simplified the onboarding experience for Pridepay’s users.

Compared to competitors, Sumsub stood out for its versatility, adaptability, and commitment to staying at the forefront of compliance requirements.

Pridepay’s partnership with Sumsub aimed to:

  • Improve the user experience by simplifying onboarding
  • Ensure robust regulatory compliance
  • Achieve operational efficiency and cost savings
  • Enhance security and prevent fraud
  • Enable scalable growth

The Solution

Pridepay’s verification process is streamlined through Sumsub. Users submit documents and biometric data, and Sumsub’s technology automates the checks, ensuring accuracy and compliance.

Pridepay uses a wide range of Sumsub’s solutions, including ID Verification, Liveness, AML Screening, and Watchlist Checks.

Hugo Remi

Hugo Remi

CEO at Pridepay

Sumsub’s solutions automate and expedite Pridepay’s verification process, ensuring accuracy, compliance, and security. Sumsub also enhances the overall user experience, reducing manual effort and risk.


Integrating Sumsub was smooth and efficient, thanks to well-documented API and a dedicated support team. The integration process took one week, allowing Pridepay to benefit from Sumsub’s identity verification capabilities quickly.

The Results

Before implementing Sumsub, Pridepay spent up to 12 hours on manual verification. Their average approval time has sped up to 69 seconds, with an approval rate of 75.5%.

Thanks to Sumsub’s in-house Liveness technology, Pridepay can eliminate the need for additional equipment and manual effort, thereby significantly reducing costs.

Hugo Remi

Hugo Remi

CEO at Pridepay

We have exciting plans for the future, including new integrations, product launches, and expansion into new regions. Sumsub’s versatile solutions play a critical role in supporting these initiatives, particularly in enhancing user onboarding, ensuring compliance, and facilitating our growth in diverse markets.

  • Fintech
  • UK

Founded in London in 2020, Pridepay is a new payment system for the LGBT+ community.


5K users on board
14 employees
With Sumsub since 2021

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