Sumsub keeps getting questions from our followers about the specifics of regulatory compliance, verification, automated solutions, and everything in between. We’ve therefore decided to launch a monthly Q&A series, where our legal, tech, and other experts answer your most frequently asked questions. Check out The Sumsuber and our social media for new answers, and don’t forget to ask about the things that interest you. This week, Stan Tyrnov, KYB Product Lead at Sumsub, breaks down the top business verification trends to watch in 2025.
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In my view, two key trends will reshape business verification in the year ahead: the advanced use of AI and machine learning, and the continuous monitoring of company data.
The end of 2024 and beginning of 2025 have seen a sharp rise in AI adoption—a consequence of the evolution of Large Language Models. New-generation models like GPT-4o offered image and document processing and support for over 50 languages, which prompted automated document review.
A new wave of startups has emerged, offering LLMs wrapped into an industry-adapted solution to automate data collection—significantly reducing the time required by KYB compliance officers. While these tools bring substantial value by streamlining routine verification tasks, they shouldn’t be seen as a complete or fully reliable KYB solution. To be truly effective, they need to be integrated into a broader platform that combines data, AML controls, and regulatory frameworks.
Sumsub, following these trends, recently presented a new AI-powered document reading and analysis, adding speed to the robust KYB verification.
Another major development is AI-powered web presence screening. These models analyze publicly available content from verified websites, LinkedIn, Glassdoor, and other platforms to validate a company’s actual business activity. Screenings help flag B2B entities that exist only on paper, which traditional KYB checks often miss.
A third application is the real-time detection of fraudulent behavior through ongoing monitoring of transactional activity. Taking a proactive approach makes it easier to spot and respond to suspicious company behavior early on.
As for company data monitoring, starting this year the Fifth Anti-Money Laundering Directive (5AMLD) and the updated FATF recommendations (February 2025) mandate continuous due diligence on business relationships and transaction scrutiny. KYB is no longer a one-time process but a continuous obligation—including the detection of changes in ownership and control structures.
However, following these requirements is increasingly difficult. Most corporate registries and transparency databases do not offer change tracking and only reflect current data. Third-party aggregators, often reliant on public government data, are now facing restrictions or steep fees—sometimes reaching hundreds of euros—to access essential ownership records.
This situation creates a significant compliance burden. If regulators require ongoing verification, they should also ensure that the necessary data is accessible—without prohibitive costs or bureaucratic barriers.
A reliable business verification solution should combine speed, customizability, and cost-effective, proven data sourcing. It’s becoming more and more challenging for internal automation, since it needs to catch up with rapid regulatory changes. So, for the majority of businesses, outsourcing the KYB function is a no-brainer choice.
Stan Tyrnov
KYB Product Lead
Check out our guide to KYB to learn more about verification of corporate entities, and how Sumsub’s KYB verification works.
