Success stories

Growing Business Volume with Sumsub’s Reusable KYC

  • Raj Kamal

    Raj Kamal

    CEO at TransFi

  • 92%

    approval rate

  • 30 sec

    median verification time

  • 85%

    average approval rate (emerging markets)

TransFi simplifies payments globally by providing the broadest coverage of payment methods and currencies at the lowest cost. Today, TransFi supports 100+ local payment methods in 20+ major countries in Asia, LATAM, and Africa (with another 16 ready to go live in Q4 2023), SEPA and eWallets in 27+ countries in Europe, and credit/debit cards in 140+ countries globally. 

TransFi is primarily a B2B2C business. Their current customer base consists of 25 customers through which tens of thousands of users access the TransFi platform.

The Challenge

As TransFi launched its product, it had the following goals in mind:

  • Regulatory compliance. As the company is subject to strict regulatory requirements to prevent money laundering, fraud, and other financial crimes, it was essential for TransFi to have a solution that provides KYC, KYB, transaction monitoring, and crypto monitoring.
  • Global coverage. Since TransFi’s business was designed to be global, with customers across Asia, Europe, LATAM, and Africa, the company needed a  partner with robust coverage across these geographies, delivering high success rates.
  • User experience. It was essential for TransFi to have a smooth user experience with fast verification speed. However, this still meant no compromises on compliance.
  • Scalability. TransFi needed a solution to meet growing demand, ensuring it could handle more customers without compromising compliance or efficiency.

Why Sumsub?

Raj Kamal

Raj Kamal

CEO at Transfi

We evaluated several vendors before choosing Sumsub. We wanted a user-friendly and regulatorily compliant solution with a full suite of KYC and AML features, reliable and robust across regions, with a high-quality developer API and documentation. Sumsub offered all of the above and made our choice more accessible.

TransFi chose Sumsub for the following reasons:

  1. A one-stop shop offering KYC, KYB, transaction monitoring, bank card checks, crypto monitoring, and a Travel Rule solution
  2. Global coverage with robust success rates across diverse regions
  3. Slick user experience with low verification time
  4. High-quality API documentation that makes it easy for developers to integrate and build rules
  5. Ability to share KYC details with other Sumsub customers (Reusable KYC) to prevent repeat verification
  6. Flexibility to customize compliance standards for different categories/risk levels of customers
  7. Strong customer support team

The Solution

TransFi uses the following products and features of Sumsub:

Raj Kamal

Raj Kamal

CEO at Transfi

These solutions help us meet regulatory requirements and have a smooth user experience. All this with easy integrations for developers.

TransFi’s verification process is currently organized as follows:

  • The user clicks on an embedded TransFi widget.  
  • First-time users are subject to the KYC procedure, where they submit an ID image and pass a Liveness check.  
  • Sumsub performs ID verification and AML screening checks to confirm whether the ID is good to go. KYC checks are done within 60 seconds, after which  the user  can proceed with the transaction 
  • The transaction itself is subject to KYT (Transaction Monitoring), crypto monitoring, and bank card checks.


Sumsub’s API documentation quality made the integration process quick and smooth. More importantly, it was easy to implement transaction monitoring and crypto monitoring rules.

The Results

Thanks to Sumsub, TransFi’s approval rate is 92%, while they’re onboarding time is under 30 seconds They’ve also seen robust approval rates in emerging markets, including:

  • Malaysia: 91%
  • Vietnam: 88%
  • Philippines: 75%

Moreover, Sumsub’s Reusable KYC feature has enabled TransFi to grow its business volume rapidly. Using this feature, one of their customers reached a million-dollar transaction value in the first month.

Future Plans

TransFi looks forward to implementing the Travel Rule and is currently exploring related  API documentation by Sumsub. 

  • Crypto
  • USA

TransFi is a Web3 payment company founded in 2022. It offers fiat-to-crypto onramp and offramp solutions with an effortless user experience.


2022 year founded
25 employees
25 clients with 10K+ users
With Sumsub since 2022


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