Founded in 2001, Primavera Sound’s mission is to unite people through music. Based in Barcelona, the company has expanded to employ approximately 8,000 professionals during the festival season. It has garnered a substantial following, with millions of attendees eagerly anticipating their annual events.
The Challenge
Primavera Sound needed to manage the growing scale of their festivals more efficiently. For this, they needed an automated verification solution for their AccessTicket app. Previously, their team handled verification manually at the festival entrance, resulting in long queues and resource strain, particularly during peak hours on festival days.
Why Sumsub?
With Sumsub, Primavera Sound aimed to reduce onboarding time, enhance customer experience, and improve operational efficiency.
Jonathan Amrani
COO at Payz
Having customers all over the world, we faced challenges with supporting non-Latin documents. With Sumsub, we wanted to extend coverage and automate processes in different countries.
The Solution
Primavera Sound has fully integrated its verification process with Sumsub’s API, automating the entire flow from data collection to decision-making. A crucial aspect of this integration involves capturing the date of birth during ID verification to identify underage attendees and ensure compliance with legal age restrictions at Primavera Sound’s events. The company utilizes Sumsub’s ID verification and Liveness features to ensure swift and secure user authentication.
David Parcerisa
Chief Technology Officer at Primavera Sound
Sumsub’s tools have greatly streamlined our admission process and enhanced safety by efficiently managing age-related access to specific festival areas.
Implementation
The implementation of Sumsub was smooth and easy. Primavera Sound’s dedicated IT team, consisting of backend and full-stack engineers, completed the integration swiftly—in less than a month. Sumsub provided the company with exceptional technical support, ensuring a seamless transition and addressing any challenges.
The Results
With Sumsub’s assistance, Primavera Sound has achieved an approval rate of 95% and a median verification time of 2.6 seconds.
Future Plans
Primavera Sound aims to broaden its festival presence in the coming years by venturing into new regions, notably South America and other locations. Their AccessTicket App will be pivotal in navigating these diverse regulatory environments. Integrated with a reliable verification system powered by Sumsub, the company will ensure compliance and facilitate seamless onboarding processes. This commitment to security will uphold the company’s standards and enhance the attendee experience as they expand globally.
