Monika Gincheva
Head of Risk, Payments and Operational Compliance at Anakatech Group
Jeff Letlat
COO at Anakatech Group
Kris Galloway
Head of iGaming at Sumsub
Zlata Bogdane
Head of Partnership - iGaming at Sumsub
Anakatech is a B2B iGaming technology provider delivering scalable, regulation-ready solutions for online gaming operators worldwide. Headquartered in Sofia, Bulgaria, the company develops turnkey and white-label casino platforms that enable operators to launch and manage online casino products with the infrastructure needed to support payments, player management, and promotional tools.
Anakatech’s offering combines platform development with game production and integration through its spin-off studio SpinOro, alongside a full suite of back-office and operational solutions. This allows operators to manage casino operations, integrate gaming content, and scale their platforms efficiently while maintaining security, compliance, and performance.
Today, Anakatech works with online casino operators and gaming businesses globally, providing the technology and operational infrastructure they need to launch, operate, and grow competitive iGaming products across different markets.
The Challenge
As a technology provider supporting online casino operators across multiple markets (such as LuckyMate and Winomania in the UK), Anakatech needed a reliable way to help clients meet strict compliance requirements while maintaining a seamless player onboarding experience.
One of the main challenges was low approval rates during identity verification, which directly affected player conversion. At the same time, complex verification flows often created friction for users, leading to a poor experience during registration and early engagement with the platform. Another limitation was the lack of certain verification and compliance tools required in regulated markets, including enhanced AML checks and more advanced risk screening capabilities. This made it difficult for operators to maintain strong compliance standards while still scaling their
platforms efficiently.
These challenges were particularly significant in highly regulated jurisdictions such as the United Kingdom. Anakatech needed a solution that could help its clients meet regulatory standards without compromising approval rates or the overall player experience.
Why Sumsub?
When evaluating verification partners, Anakatech was looking for a provider that could combine strong compliance capabilities with a reliable product and responsive support. Sumsub stood out due to consistently positive feedback from multiple sources across different industries, as well as a strong reputation for reliability and compliance coverage.
Additionally, Anakatech’s team appreciated the clear communication, responsiveness, and transparency during the evaluation stage, which helped build confidence in the partnership early on. Fair and transparent pricing was also an important factor, along with Sumsub’s ability to provide a stronger audit trail for compliance and regulatory oversight.
Monika Gincheva
Head of Risk, Payments and Operational Compliance at Anakatech Group
What stood out was the combination of product capabilities and the way the team works with partners. We received strong recommendations from different industries, the communication during the evaluation process was excellent, and the platform offered the AML, anti-fraud, and workflow building tools our clients need to operate in regulated markets.
In terms of product capabilities, several features were particularly valuable for Anakatech and its clients. These included Sumsub’s AML Screening solution, anti-fraud protection, and flexible workflow configuration that allows operators to tailor verification processes to different regulatory environments and risk levels.
The Solution
Anakatech integrated Sumsub directly into its platform onboarding infrastructure, allowing operators using its technology to access automated identity verification and compliance tools as part of their core setup. Verification is triggered dynamically when defined thresholds are met, enabling the level of checks to scale based on user risk.
Most identity and liveness checks run automatically, while flagged cases are routed to Anakatech’s Risk and Compliance team for further review. In addition to onboarding checks, the workflow includes ongoing AML Monitoring, including sanctions and PEP screening, as well as adverse media monitoring. Anakatech also uses Device Intelligence to identify high-risk users early in the journey, helping detect fraud signals such as multi-accounting without adding extra friction for legitimate players.
Monika Gincheva
Head of Risk, Payments and Operational Compliance at Anakatech Group
Device Intelligence has fundamentally improved our approach against fraudsters. Instead of adding friction for everyone, we now silently identify high-risk players at early stages. Focusing on the device rather than just the identity has allowed us to cut multi-accounting fraud significantly while keeping the user journey seamless.
By embedding these capabilities at the platform level, Anakatech enables operators to launch with built-in KYC, AML screening, and fraud protection already in place. This allows gaming businesses to onboard players faster while maintaining the compliance standards required in regulated markets.
Kris Galloway
Head of iGaming at Sumsub
We’re pleased to see how our KYC, AML, and anti-fraud capabilities directly support Anakatech’s approval rates while enhancing a strong player experience. By leveraging Sumsub’s workflow builder, Anakatech can efficiently and dynamically optimise onboarding and user flows, maximizing safety and compliance, while simultaneously minimizing friction.
This setup directly addresses the earlier pain points. Automation reduces onboarding friction and cuts down manual workload, while built-in fraud checks and database screenings help detect risky users early. Overall, it improves user experience while still meeting regulatory requirements.
The Results
Zlata Bogdane
Head of Partnership - iGaming at Sumsub
At Sumsub, we value partnerships that go beyond integration and deliver measurable impact. Working with Anakatech allows us to support operators with seamless onboarding, intelligent risk controls, and the flexibility needed to succeed in markets like the UK. Together, we’re creating a stronger foundation for sustainable growth across the iGaming ecosystem.
Since implementing Sumsub, Anakatech has improved both the speed and efficiency of its verification processes. Automated identity checks and data screenings reduce onboarding time and manual effort, allowing legitimate users to complete verification faster. At the same time, fraud signals, watchlist screenings, and risk scoring help identify high-risk or suspicious users early in the process. This balance enables Anakatech and its clients to protect their platforms and meet regulatory requirements while maintaining a smooth onboarding experience for low-risk users.
Jeff Letlat
COO at Anakatech Group
Partnering with Sumsub has been a transformative step for Anakatech. In a highly regulated industry like iGaming, the challenge is always balancing stringent compliance with a seamless user experience. Sumsub’s automated workflows and advanced AML screening have allowed us to significantly reduce manual workload while improving our approval rates.
From an operational perspective, automation has reduced the amount of manual work required from internal teams, lowering the need for additional headcount as the business grows. The broader scope of services available within a single platform has also delivered greater value compared to using multiple separate tools.
Beyond the operational improvements, the implementation also delivered softer benefits, including smoother cross-team cooperation and a clearer internal understanding of KYC and compliance processes.
Future Plans
Jeff Letlat
COO at Anakatech Group
As we expand into new regulated markets such as the UK and Spain, Sumsub’s scalable infrastructure remains a core component of our growth strategy, ensuring we protect our business while keeping the onboarding process frictionless for our legitimate users.