AlphaPoint is a global fintech company providing white label infrastructure for digital asset platforms. Founded in 2013 and headquartered in New York, the company offers a wide range of solutions, including exchange and brokerage software, wallets and custody, payment rails, tokenization platforms, yield products, and custom development services.
AlphaPoint supports startups and institutional clients, enabling over 200 platforms in 35+ countries. Its technology powers crypto exchanges, brokerages, financial institutions, and enterprises looking for secure, scalable, and compliant access to digital asset markets.
The Challenge
AlphaPoint and its exchange clients encountered several critical challenges that made finding a scalable, automated verification partner a top priority.
- Onboarding Friction: Manual or fragmented identity verification workflows were slowing down go-to-market velocity for new platforms and features.
- Compliance Complexity: Operating across dozens of jurisdictions required robust AML and KYC systems with as little added development overhead as possible.
- Fraud and Risk Exposure: A major advantage of AlphaPoint’s offering is faster time-to-market and regulatory readiness without the need to build infrastructure from scratch. However, building in-house anti-fraud systems was resource-intensive and shifted focus away from growth.
Together, these challenges pointed to a clear need: a turnkey identity verification system that could be integrated directly into AlphaPoint’s platform, meet international compliance standards, and deliver seamless user experiences at scale.
Why Sumsub?
AlphaPoint selected Sumsub as a partner based on several key factors.
One of the key reasons was flexibility. Features like Non-Document, ID and Address Verification, and Liveness could be seamlessly integrated into AlphaPoint’s platform without disrupting the core stack.
Also, Sumsub’s compliance suite, covering KYC, KYB, AML Transaction Monitoring, and Fraud Prevention, aligned well with the complex regulatory demands faced by AlphaPoint’s global client network.
Another important factor was global coverage. Broad document type coverage and international scalability made Sumsub a strong fit for AlphaPoint’s customer base, supporting operators across multiple jurisdictions with minimal friction.
Finally, Sumsub’s established client base with leading names like Binance and Huobi added confidence.
Igor Telyatnikov
Co-founder & CEO
Fraud prevention, compliance, and premium onboarding solutions are critical to the success of our clients. By combining our expertise with Sumsub’s, we continue our history of helping clients have access to the tools they need for compliance.
The Solution
Sumsub’s verification system is integrated directly into AlphaPoint’s white-label exchange, brokerage, and wallet products, giving clients a ready-to-use onboarding solution. The integration is flexible and supports a wide range of use cases like spot and margin trading, payments, tokenization, and liquidity provisioning. Each deployment can be fully customized to match the specific needs of the institution.
Operators gain access to a secure, compliance-first admin panel that makes verification management, risk monitoring, and regulatory reporting easier. Sumsub’s APIs are designed for seamless interoperability with existing financial infrastructure and third-party technologies.
Implementation
Integrating Sumsub into AlphaPoint’s platform was straightforward. The API-based approach allowed for quick setup and gave clients flexibility to make changes without disrupting operations. Clients are able to use the integration as soon as they complete their configuration steps. The time to go live varies depending on how quickly they complete onboarding with Sumsub and sets up the needed parameters within AlphaPoint.
Sumsub works directly with clients on onboarding and verification, while AlphaPoint provides technical support for integration and configuration. This includes adjusting how verification data is handled within the system or helping import users who have already completed the verification process.
The Results
By integrating Sumsub, AlphaPoint has helped its clients significantly streamline user onboarding. Verification times have improved, and real-time validation has led to higher approval rates. The addition of fraud detection tools has helped reduce false positives and chargebacks, contributing to a more secure user environment. On the operational side, clients benefit from lower compliance overhead, allowing teams to handle growing user volumes.
For AlphaPoint, the integration also strengthened their overall product offering, giving clients a reliable, compliance-first solution that supports regulatory readiness across multiple markets.
Igor Telyatnikov
Co-founder & CEO
With Sumsub embedded into our platform, our clients can meet compliance requirements across multiple jurisdictions, without the need for manual checks. The built-in biometric and behavioral analysis helps reduce fraud risk, and the lightweight integration makes it easier for operators to launch globally and onboard users faster.
Future Plans
AlphaPoint continues to evolve its platform and is considering extending Sumsub’s integration to additional modules like custody and payments. There’s also potential to expand coverage into new regulatory markets or introduce features such as Transaction Monitoring.
Longer term, both teams are exploring ways to co-develop new tools for fraud prevention and compliance, giving shared clients even stronger capabilities as industry demands continue to grow.