For Fake’s Sake Game – How to Spot a Deepfake

An 82-year-old grandmother lost £35,000 after watching a deepfake video of Nigel Farage on Facebook. But he never recorded it.

AI-generated images, videos, and voices get better every month. Fraudsters have noticed. They're using the technology for fake celebrity endorsements, doctored news clips, voice-cloning scams, and identities that belong to nobody at all. The fakes keep improving, but our ability to spot them mostly hasn't. Studies reveal that only 0.1% of people can reliably spot a deepfake.

Could you tell a deepfake from the real thing?

For Fake's Sake is a game that tests exactly that. Look at the evidence, question what's in front of you, and decide what's real. Most people find out they're worse at this than they expected.

A convincing fake face or voice can cost someone their savings, their identity, or their reputation. Find out if you'd be fooled.