Ask Sumsubers: How Do I Distinguish a Real Person from an AI-Generated Model?

We should start by specifying that, behind every AI generated persona or deceived identity, there’s still a real human trying to pull the strings. And since there’s a person creating the AI, we can expect that they will make mistakes in the process. What Sumsub needs to do is to spot these inaccuracies. Depending on their skills, fraudsters can try to deceive the system in a variety of ways—from simply wearing a mask to creating complex deepfakes, which use machine learning to either generate a fake persona or impersonate an existing person using manipulated photos and videos of them. Our automated systems use data collected during the onboarding process to spot artifacts that indicate deepfake usage. Some of these red flags include inaccuracies in eyes, teeth, borders of the masks, and other features that a person may not spot right away.