Ecommerce Fraud
“99% of your customers are legitimate… don't put too much friction in place for them just because you're trying to stop that 1%.”
In episode 6 of What The Fraud?, host Thomas Taraniuk is joined by Fraud and Payments Manager at international footwear brand FitFlop, Adam Sherlock.
Tom and Adam discuss the different ways that fraud is perpetrated in the ecommerce industry, how synthetic learning technology can be used to help fight against fraud, and Adam also provides his top three tips to help companies better protect themselves.
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Fraud and Payments Manager, FitFlop
Adam has over 20 years’ experience in tackling fraud within the ecommerce sector. He currently heads up the Fraud and Payments department at Fitflop, implementing programs to reduce chargebacks and minimize returns fraud. His previous roles include developing a Fraud Department from scratch for The Leisure Pass Group, and prior to that he worked for 16 years in Amazon fraud department (TRMS), managing large teams of investigators responsible for verifying transactions, screening vendors on the platform and implementing concession abuse mitigation strategies.
Thomas Taraniuk
Head of Partnerships
Daniel Flowe, Eddie Moxon-Garcia
LSEG + Sumsub
Daniel Flowe
Head of Digital Identity at the London Stock Exchange Group
Eddie Moxon-Garcia
Product Marketing Lead
Thomas Taraniuk
Head of Partnerships
Erica Stanford
Author of bestselling book Crypto Wars, Digital Assets & AI @ CMS
Thomas Taraniuk
Head of Partnerships
Paul Maskall
Strategic Fraud Prevention and Behavioural Lead at UK Finance