YouTube Brings in AI-Driven Age Verification Tests in the United States

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On August 13, 2025, YouTube began testing a new AI–driven age verification tool in the United States that analyzes viewing behavior to determine user age, rather than relying on self-reported birthdates.

YouTube’s system assesses user video search history, watched categories, and account longevity to determine whether someone is under 18. If flagged as a minor, the platform automatically activates its “age-appropriate experiences and protections.” This includes disabling personalized ads, limiting video recommendations, and turning on digital wellbeing tools, regardless of the birthdate entered at sign-up.

Adult users incorrectly identified as minors may appeal by verifying their age, such as by submitting a government-issued ID, a credit card, or a selfie. Watching videos without logging in remains allowed, but this will trigger automatic blocks on some age-restricted content.

James Beser, Director of Product Management at YouTube Youth, said,

We’ve used this approach in other markets for some time, where it is working well. We are now bringing it to the US, and as we make progress, we’ll roll it out in other markets.

This new system follows mounting pressure both in the United States and around the world to protect minors online. YouTube highlights that the technology allows them to deliver safety protections while preserving teen privacy. However, digital rights groups warn that age checks could pose a risk to personal privacy and freedom of expression protections.

YouTube has stated that this age estimation pilot will initially impact a “small set of users in the US,” with close monitoring before any broader deployment.