Crypto.com CEO Uses Super Bowl to Launch ai.com Consumer Agentic AI Platform

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Kris Marszalek, co-founder and CEO of Crypto.com, announced the beta launch of ai.com, an upcoming consumer-facing agentic AI platform, to over 100 million viewers during the broadcast of Super Bowl LX.

Initial heavy traffic briefly caused the ai.com website to crash. Tech giants like Google, Amazon, Meta, and Anthropic also ran AI commercials during the event.

The new ai.com service is currently allowing users to register their username handles prior to full launch, with Marszalek stating:

ai.com is on a mission to accelerate the arrival of [artificial general intelligence] by building a decentralized network of autonomous, self-improving AI agents that perform real-world tasks for the good of humanity. … We will be iterating hourly. We built Crypto.com as a community. We will do the same with ai.com.

Marszalek purchased the ai.com domain in April 2025 for US$70 million, making it the largest publicly disclosed domain sale in history. 

The personalized autonomous AI agents are said to be capable of performing real-world tasks on consumers’ behalf, such as managing emails and scheduling meetings, without requiring technical expertise. 

There have been considerable developments in the agentic AI space in recent months, including the surge in popularity of the open-source platform OpenClaw to the release of OpenAI’s enterprise-facing Frontier tool.

While the development of agentic AI tools has generated excitement, there is nonetheless widespread concern among cybersecurity experts, researchers, and governments about their potential for misuse. As these may also give bad actors access to tools that can amplify fraud and other criminal activity at scale, KYA is becoming critical for secure autonomous AI.