Webinar

KYB Headaches Cured: Real Cases, Real Solutions

  • Irene Grishutova

    Irene Grishutova

    Head of KYB

    Before joining Sumsub, Irene worked in banking compliance, specializing primarily in the German market. She completed an advanced Practical Customer Due Diligence course at the International Compliance Association (ICA). Currently, she leads the KYB team at Sumsub and is responsible for manual KYB processes.

  • Tony Gryaznov

    Tony Gryaznov

    Team Lead, Tech Support

    Anton Griaznov has been with Sumsub for over four years, currently leading the Tech Support Team which is responsible for handling the most complicated technical cases. His team is deeply involved in scripting, conducting demos, troubleshooting calls with clients, and developing new processes to improve support efficiency. Working closely with solution architects, DevOps, developers, and CSM teams, Anton ensures seamless integrations and maintains technical excellence. Currently based in Bulgaria, Anton continues to drive technical support excellence for Sumsub's global clients.

  • Petra Norrbin

    Petra Norrbin

    Business Development Manager, UK & EU

    Petra Norrbin recently joined Sumsub as a Business Development Manager. With over 15 years of experience in finance, payments, and regulated industries, Petra brings a wealth of expertise to her role. During her 8-year tenure at Société Générale's headquarters in Paris, she worked extensively on KYB onboarding, AML/CFT regulations, risk assessment, and customer due diligence processes. Petra holds a Master's degree in European Law and an Executive Corporate Finance certification from EDHEC Business School. As an international sales professional, her primary focus is to help clients achieve high conversion rates and automation while ensuring regulatory compliance.

  • Date

    17 September

  • Time

    3 p.m. CEST

The KYB process varies for everyone. It all depends on specific regulations, risk policies, and due-diligence processes within the company. In this webinar, we’ll go through common use cases, going over the usual problems companies face and how Sumsub can help in every scenario.

In just 60 minutes, we’ll cover:
– Why do we need KYB?
– Why are KYB checks so painful for businesses?
– Main KYB use cases
– Sumsub custom flows

Speakers:
– Irene Grishutova, Head of KYB at Sumsub
– Tony Gryaznov, Team Lead,Tech Support at Sumsub

Moderator:
– Petra Norrbin, Business Development Manager, UK & EU at Sumsub

This webinar will be useful for companies just starting out with KYB compliance or those looking to streamline and automate their existing processes.

All participants joining us online will receive a certificate of attendance. Register now to secure your spot!

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