Ask Sumsubers: What is Sumsub’s brand mission and purpose?

At Sumsub, we believe in a people-friendly, safe, accessible, and inclusive digital future for users and businesses alike. By eliminating fraud and verification hurdles, we aim to create a world where anyone—regardless of age, location, or computing skills—can securely access and use any service.

The good old offline world already struggles with issues like lack of inclusion and equality, but the digital world adds new challenges, such as digital illiteracy, AI-powered identity fraud, and a lack of trust between businesses and individuals. As a B2B SaaS provider, Sumsub must identify and tackle these problems because solving them for users will ultimately benefit our clients. The fewer people excluded from the online economy due to verification hurdles or biased identity checks, the more users our clients can successfully onboard!

In our latest research, we decided to dig deeper into the problem of the digital divide. This research is part of a new awareness campaign that introduces the 'nation' of Greenflag, representing the 627 million people excluded from online services. Greenflag 'citizens' are victims of overly risk-averse business compliance practices and the limitations of existing verification systems, which fail to account for diverse identities and appearances, instead stereotyping individuals based on their nationality's fraud rates.

Advanced verification technologies are crucial in solving this global problem. We are working to provide the technology that will ensure everyone can access the digital economy, and urge our peers to do the same.

To get the full whitepaper, which provides an in-depth look at the nation-sized problem of digital exclusion and how Sumsub plans to solve it, visit: this link.

Vitaly Grabanov

Brand & Creative Director at Sumsub