How YouDrive reduced verification to one minute, got rid of fraud, and gained a competitive edge
30 sec—3 min
in the region
3 mln users
One of the biggest sharing services in Eastern Europe boosted client referrals by letting customers drive off within seconds by implementing quick registration.
Since its launch in 2015, YouDrive has become the market’s top pick, and none of its vehicles have been stolen or destroyed.
When YouDrive launched in 2015, the company had only 10 Skodas. By 2016, the company expanded its fleet to 100 cars and could no longer be restricted to manual user verification. The amount of cars and users have overgrown that solution.
The requests started to pile up, and employees needed sick days, vacations and holidays. The time people had to wait for verification grew longer. YouDrive needed an accurate way to automate the whole process, and it sought to make verification faster and more sophisticated.
Verification is a crucial part of this business because it is how the clients get their first impression of the overall service. They don’t want to wait a day to complete verification. They need the car now. Otherwise, they will just take a taxi or choose some other option.
The time spent on verification directly influences conversion and the overall income of the company. YouDrive’s strength was always service, so they tried to give clients the best user experience. At the same time, they needed to cut down the financial and reputational risks posed by bad actors.
At this point, YouDrive started looking for identity verification technology.
The majority of existing verification services from outside Russia were quickly eliminated from consideration, as their presence and client coverage In Russia and the CIS were inconsistent.