Youdo

How YouDo Marketplace Reduced Fraud and Cut Costs with AI-Driven Identity Checks

Egor Chuprinin, Product Manager
 of the Anti-fraud Operations Department
Youdo

1 min

basic check duration

2 years

of sufficiently reduced fraud

24/7

technical and user support uptime

Company

YouDo is a Russian-founded service marketplace that allows users to quickly find professionals to carry out their private or business-related tasks, such as cleaning and housekeeping, freight transport, courier delivery, and many more.

1,500,000+ professionals

150,000+ new users a month

7 million users in total

Headquarters

Moscow, Russia

Products used

– Document Verification
– Biometrics
– Background Check

Industry

Tired of fraudulent users and the results of their trickery, YouDo did everything to find an ally with the powerful tool and experience to get rid of criminal prospects and leverage the percentage of verified users.

Challenging start

Busy schedules aside, we sat down with Egor Chuprinin, Product Manager of the Trust & Safety (Anti-fraud Operations) department at YouDo for some feedback. We talked achievements, future plans and what they liked most about Sumsub. Here is the story.

YouDo is an open platform for anyone who needs things done, or the ones who can help do them. People post tasks and get responses from professionals who want to take on those tasks — from cleaning a flat, repairing a washing machine or a laptop, to design and caretaking.

It is very important to know who is taking care of your pets or repairing your car. However, the lack of identity checks raised some problems. YouDo encountered individuals who weren’t willing to use the platform as intended, committing fraud and providing an unreliable service, and sometimes even posing a danger.

Youdo
“In some cases, malevolent users would take upon a repair task — it could be for a laptop, a mobile phone, any kind of a pricy device. Once they had it in their hands, they fled, leaving task-givers with nothing. We had to resolve these issues. We had to make sure that people can make a confident and stress-free choice, when choosing a professional, without being afraid that a nanny or a cleaner will steal from the house or harm their family.”
Youdo

Egor Chuprinin

Product Manager
 of the Anti-fraud Operations Department
When Egor joined YouDo, the issue of fraud was a burning topic. Dealing with malevolent users was hard, stressful, money- and time-consuming. The product team, together with Egor, wanted to shelter their platform users from such cases, that was affecting the company itself, finance- and reputation-wise.

On the hunt 
for a solution
that works

The very first type of check YouDo had was face-to-face meetings, but as the platform grew, they couldn’t sustain it. The marketplace therefore took a different path — simple online verification. For each new user, they created a sort of ticket, handled by the user support team in their internal system. They took it further by implementing a rating system and useful reviews that placed more reliable workers at the top of a search.
Youdo
“YouDo had to find a reliable solution that would help correctly check users and resolve the problem of fraud — protect the platform and drive down the number of incognito profiles that would cause problems and trick our trusted users.”

Egor Chuprinin

Product Manager
 of the Anti-fraud Operations Department
The product team was putting all its focus on safeguarding YouDo’s reputation and the wellbeing of their users, attending to every conflict, recompensing for user losses. However, whatever YouDo was doing wasn’t enough as fraudsters were still able to trick other users. The compensations being issued were also affecting the budget and compliance officers in terms of effort and time.
Youdo
The question of a reliable user check remained a tricky issue for YouDo. They then decided to whip the marketplace into shape, implementing various helpful tools and document checks. That is when Egor was introduced to Sumsub; he liked what he saw and decided to try implementing a new identity verification technology that had never been used in Eastern Europe before.

Positive changes for user safety

As YouDo grew into a huge marketplace with 7 million people registered on their platform, they needed to find a way to satisfy several nuances such as personal data safety according to the local laws, background checks and accurate user identification. This is where Sumsub stepped in. Egor remarked:
Youdo
“First, we had concerns if a technical solution would fit our platform or even badly influence conversion — we asked ourselves if our users will like this sort of change or leave the platform. So, we decided to make the change gradually, starting with a non-obligatory verification, that gave a special badge to the users who have passed it and put them higher in the professionals rating.”
Youdo

Egor Chuprinin

Product Manager
 of the Anti-fraud Operations Department
He tried implementing an automated solution from Sumsub and was left pleased with the results. Background checks have enhanced the platform’s safety measures, giving visible results such as a decrease in the number of fraud-related problems. He went on to say:

“Now, if fraudsters come to the platform, they will struggle to be chosen as only the verified and reviewed users stay at the top
of the list”

Youdo

These are the benefits Egor observed while working with Sumsub and the main features that have been supporting YouDo’s work throughout:

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“Seeing how fast and accurate the check is encourages us to enhance safety even further. Soon, we are planning on implementing a background check for each professional that comes to the platform.”
Youdo

Egor Chuprinin

Product Manager
 of the Anti-fraud Operations Department

AI-automated tool

Precise user processing, biometric verification, document and background check, access for the dashboard to manually decide the fate of suspicious cases.

24/7 support

Telegram chat with technical and user support along with direct contact with the company’s founders 99% uptime.

Global coverage

100% coverage for document validation and background checks in key operating regions of YouDo.

Smooth and engaging check with a 97% hit rate 1 – 2 min verification with a document and a selfie.

User comfort and safety with robust anti-fraud

A little over 10 fraud cases among users checked by Sumsub in the last two years. Monitoring of behavioural patterns, detection of graphic editor interference, biometric anti-spoofing, and global blacklists document cross-reference.

400 customers can’t be wrong. Entrust in the Sumsub team to protect your business.

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