How YouDo Marketplace Reduced Fraud and Cut Costs with AI-Driven Identity Checks
150,000+ new users a month
7 million users in total
– Document Verification
– Background Check
Busy schedules aside, we sat down with Egor Chuprinin, Product Manager of the Trust & Safety (Anti-fraud Operations) department at YouDo for some feedback. We talked achievements, future plans and what they liked most about Sumsub. Here is the story.
YouDo is an open platform for anyone who needs things done, or the ones who can help do them. People post tasks and get responses from professionals who want to take on those tasks — from cleaning a flat, repairing a washing machine or a laptop, to design and caretaking.
It is very important to know who is taking care of your pets or repairing your car. However, the lack of identity checks raised some problems. YouDo encountered individuals who weren’t willing to use the platform as intended, committing fraud and providing an unreliable service, and sometimes even posing a danger.